This is an organic nutritional cleansing "food system" that takes a balanced lifestyle approach to better supporting the body's natural cleansing and replenishing needs. It is NOT a "diet" BUT a sustainable "lifestyle", NOT a "weight-loss program" BUT a "body composition system" that builds muscle while burning fat, and NOT a "fast or detox program" BUT a "nutritional cleanse" that supports the body's natural cleansing/replenishing processes with whole-food nutrition. As the world's first "total body, deep cellular nutritional cleansing and replenishing system" it delivers many unique and diverse benefits for EVERY single cell and organ system from athletes to non-athletes.Being such a comprehensive system adaptable to all ages and goals it is difficult to simplify too much beyond this. What I love most are the results; more energy, better sleep, more lean muscle, faster recovery, stronger performance and less body fat!! Transforming lives, one person at a time!!